(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
Boomer Retirement Boomer Culture Babyboomer social Media Baby Boomers' Pets Boomer Health
Boomer Retirement Boomer Culture Babyboomer social Media Baby Boomers' Pets Boomer Health Site Map

  • Share It!

    DeliciousDiggFacebookGoogle BookmarksGoogle BuzzLinkedInPingPosterousRedditSlashdotStumbleUponTechnorati FavoritesTwitterYahoo BuzzShare

Social Media Differences Between Baby Boomers and Moms: New Study Findings

Baby Boomers and Moms: Two unique social media subgroups groups.

Here’s insight into the social media usage of Baby Boomers and Moms.

 
Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.
In terms of marketing opportunities, recent online buzz shows Baby Boomers and Moms as two of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.
Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.
According to The Nielsen Company, global consumers spent more than 5.5 hours on social networking sites in December 2009.  In December 2008, users were only spending about 3 hours on the same sites. 
That’s an increase of 82% in just one year. Along with the data on overall social media usage, current studies have come out that focus on two major demographics.

Baby Boomers Take on Social Networking (eMarketer)

A recent report by eMarketer looked at the social network usage of multiple generations.  They broke up the generations as follows: Millennials (14-26), Generation X (27-43), Boomers (44-62), and Matures (63-75). Some of the most interesting data focused on Baby Boomers and their major jump in social media activity from just 2008 to 2009. Forty-six percent of Boomer respondents said they maintained a social network profile (compared to 30% in 2007, according to a recent Deloitte study). Here’s the breakdown on 3 popular social sites: Facebook:

  • Baby Boomers using Facebook increased 107% from 2008 to 2009
  • 73% of Boomers maintain a Facebook profile
  • 90% of Matures maintain a Facebook profile  (That number comes as a surprise considering it was the highest of all generations.)

Twitter:

  • Twitter usage jumped 714% from 2008 to 2009
  • 13% of Boomers maintain a Twitter account
  • 17% of Matures maintain a Twitter account (again, higher than the Boomers!)

LinkedIn:

  • 13% of Boomers
  • 4% of Matures

“Boomers expect that technology will help them live longer and better lives and keep them connected to family, friends, co-workers and, eventually, healthcare providers,” said Lisa E. Phillips, eMarketer senior analyst. “To fulfill these expectations, Boomers are turning to social media, where they keep up their offline social connections and make new ones. Online marketing messages that help them build on their connections—and foster other online relationships—will get their interest.”

Tech-Savvy Moms Increase Social Media Use by 462% and Favor Facebook Most

According to a study by BabyCenter, LLC, the number of moms who use social media regularly has jumped 462% since 2006.  In addition, 44% use social media for word-of-mouth recommendations on brands and products and 73% feel they find trustworthy information about products and services through niche online communities (parenting, groceries, family, etc.).

In addition, data from lucid marketing and Lisa Finn found a whopping 96.3% of the moms surveyed said they used Facebook to keep in touch with friends and family while only 10.4% said they focused on checking out companies or products while on social networking sites. The good news was that moms were more receptive to marketing in general, a big plus for companies marketing in this space. Here are some facts to keep in mind when marketing to moms on Facebook:

  • 75% are Facebook fans of at least one company or brand
  • 16% of mom Facebook users followed more than 10 companies’ fan pages
  • 59.9% of moms feel neutral about Facebook ads, while 36% actively dislike them
  • Their favorite pages focus on parenting info, and pages focused on coupons, restaurants, groceries and entertainment (kid-oriented entertainment being the most popular).

“Facebook is fertile ground for marketers to engage mothers and drive sales, but it needs to be done on their terms,” said Kevin Burke, president of lucid marketing, in a statement. “They have no time for brands that don’t ‘get it,’ but they do embrace brands that play by their rules.” Original Post: SocialMediaExaminer.com

DeliciousDiggFacebookGoogle BookmarksGoogle BuzzLinkedInPingPosterousRedditSlashdotStumbleUponTechnorati FavoritesTwitterYahoo BuzzShare

Leave a Reply
Baby Boom Culture, Information and Services For the Baby Boom Generation
information for the baby boom generation