Keep It Simple! Keys For Baby Boomer Success.

Posted on September 22, 2011 by Dave Wellman babyboomentrepreneurs.com

I had the pleasure of sitting in a meeting today with one of my clients. She was doing a presentation to a group of people in the area of her specialty. What she does is unimportant, but what I saw in her inspired me to write this article and challenge we Boomers looking to grow our businesses to keep it simple.

Keeping it simple means:

1. Don’t over think things. I remember hearing about Occam’s razor. This is a scientific principle that indicates that, “when faced with competing hypotheses that are equal in other respects, selecting the one that makes the fewest new assumptions.” In other words the easiest answer is most often the best answer.
2. Find a niche and master it. Being an expert in your chosen niche makes you more valuable to your clients/customers than if you are simply good at a lot of things. Most people can be good, but only experts are sought after.
3. Learn the honestly care for your customers/clients. When you have an honest concern for those who buy your products and services, you will treat them with the utmost respect and they will make you their sole supplier!

There you have it! Boomer business success, by just keeping it simple!